We pioneered our applied method of Criticality Change Management to address the problem of enacting enterprise-wide change. Criticality Change Management approaches the problem of creating organizational change through a process of integrated segmentation, which recognizes that organizations today are so complex that there is no “one-size-fits-all” orientation to enterprise-level change within any given organization. Indeed, senior managers and administrative staff think differently about and have different responsibilities in carrying out organizational change. Criticality Change Management focuses on the thought processes and behavioral patterns that lead to profound changes in organizational performance.


A premise of Criticality Change Management is that to produce sustainable change, there must be a fundamental change of approach in thinking about organizational problems and possibilities. Criticality Change Management is unique in that it creates a powerful, positive dynamic in strategic planning in its requirement for organizational self-knowledge. It spurs a rethinking of accepted organizational truths, behaviors and results by the people charged with guiding them that give planning context and long-term value. Criticality Change Management is rooted in the idea of Criticality.

Criticality consists of a three-part construct: Critical Knowledge, Critical Action and Critical Being. 

  • Critical Knowledge is the product of an examined and reconstituted awareness of organizational realities and possibilities.
  • Critical Action is the application of Critical Knowledge to organizational problems and possibilities to impact results.
  • Critical Being is a state in which Criticality is sustained – organizational self-examination and modification become fundamental to organizational character.

Criticality results in organizations developing an internal capacity to continually enlarge and refine their self-knowledge and results.

We help our clients formulate strategies that will enable them to meet their mission and goals by harnessing their internal capacity to bring about the results they desire. We provide our clients with a suite of tools, frameworks, and planning and decision-making processes that help them make solid strategic choices.

We work with our clients to explore extraordinary opportunities, manage and support growth and optimize effect in uncertain times when many institutions have to make decisions that will have major consequences for their people and potentially for the global environment in which they operate.

We work with our clients to develop insight into the trends that impact their environment in the future and assess the dynamic impact this can have on their business.

We work with our clients to conduct climate assessment to gain insight about the internal environment and make recommendations on programming that use the findings to identify opportunities for innovative solutions.

We help our clients optimize institutional diversity efforts by leveraging their capacity to create and implement innovative programs.

We help our clients assess their performance using facts and looking at this independently to provide clarity and alignment for the people in the organization. Using the facts, we provide credible recommendations to the leaders who can then partner with us to implement the recommendations.